Modulable

Client

Modulable

Industry

Manufacturing

Technology

WordPress

Project type

Showcase website

Year

2024

Team

Modulable, formerly AMB Modulaire, is the leader in integrated modular solutions for the institutional sector in Eastern Canada. As a general contractor exclusively dedicated to modular construction, Modulable combines the speed and efficiency of industrialization with the precision of conventional construction. See website

Mandate

Following the work of Studio Caserne in creating the brand identity for what would become Modulable, we were tasked with designing and developing a bilingual showcase website that faithfully reflects its essence.

Objectives

For the website design, our objectives were to:

Reflect the company’s new brand identity created by Studio Caserne on the web.
Improve the website’s natural search engine optimization (SEO).
Highlight Modulable’s key differentiators (speed, quality, reputation).

Leveraging the Web for Brand Image

To ensure the new brand identity of Modulable was well represented online, we sought to add a dynamic touch to the user’s browsing experience. A transition animation between pages and an image overlay inspired by the “M” in the new logo were incorporated to enhance fluidity and visual coherence. By integrating graphic elements from the logo, this transition animation strengthens the brand identity while adding a dynamic and engaging navigation experience. It not only creates continuity between pages but also reinforces Modulable’s distinctive digital presence.

Simple and Intuitive Navigation

The integration of a comprehensive menu and footer on the Modulable website provides clear and structured navigation, making essential information easily accessible. This approach enables users to quickly find their way around the site, ensuring a smooth and intuitive experience. By grouping key resources, links, and sections, it enhances accessibility and boosts visitor engagement while maintaining consistency with the visual identity and goals of the website.

Showcasing Project Speed and Efficiency

To illustrate Modulable’s efficiency and rapid project execution, we integrated a timeline-style carousel. Each slide highlights a key step in the construction process, accompanied by the completion time. This immersive visual approach allows users to grasp the seamless execution and expertise behind each project at a glance, reinforcing Modulable’s message of performance and reliability.

Displaying Available Modular Models

One of Modulable’s requirements was to have a catalog showcasing its available modular units. Not only did we meet this need, but we also optimized the user experience by integrating this catalog directly into the quote request form. This way, potential clients can select a model without needing to remember its name, simplifying the process and reducing friction in converting prospects into customers. This approach streamlines decision-making and enhances the user journey’s efficiency.