Formation Lemieux Nolet

Client

Industry

Accounting

Technology

WordPress

WooCommerce

LearnDash

Project type

E-commerce

Year

2023

Team

Lemieux Nolet is a Quebec-based accounting firm offering services in auditing, taxation, financial consulting, and business management. Committed to sharing its expertise, the firm developed Formation LNF, an online training platform designed for professionals and entrepreneurs looking to deepen their knowledge in accounting and management. See website

Mandate

Our mission was to completely redesign both the showcase website and the LMS (LearnDash) platform for Formation LNF to offer an optimized user experience and improved online course management. A major challenge was to carry out this redesign while preserving the entire existing database, ensuring a smooth transition for both users and site administrators.

A New Brand Identity Translated to the Web

Following a visual identity redesign for Lemieux Nolet and an audit of the Formation LNF platform conducted by Mécénat Studio, we were entrusted with bringing this new brand universe to life online. The result is a much softer, more breathable website that effectively conveys the brand’s essence.

Objectives

For the website redesign, our objectives were to:

Increase client autonomy by allowing them to easily edit website content, such as button text, without requiring technical intervention from the agency.
Significantly improve site loading speed for a smooth and pleasant user experience.
Simplify the purchase process, reduce transaction bugs, and improve clarity in signature package details.
Optimize the mobile user experience for training sessions, particularly on training pages.
Implement a precise tracking system for courses to obtain reliable data on usage and training effectiveness.
Enable website evolution to support the diversification of LNF’s services and products.
Reflect the new brand identity on the revamped digital platform.

An Optimized Training Catalog for Seamless Navigation

One of the key aspects of the Formation LNF website redesign was improving access to the training catalog. The goal was to provide an intuitive and efficient user experience, both for visitors exploring the available training options and for professionals looking for a specific course.

We redesigned the training grid with smaller cards, allowing users to view multiple courses at a glance. A label feature was also added to highlight the most recent courses.

A Redesigned FAQ for Better Accessibility

The previous Formation LNF website already had a comprehensive FAQ section. To enhance usability, we added a persistent sidebar menu to eliminate unnecessary scrolling. Users can now easily find answers to their questions through a clear and intuitive structure, reducing search time.