Alto Design

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A slim, modern laptop sits on a gray concrete block, displaying a website in French for a product design firm called ALTO, featuring images of product designs and a clean, minimalist layout.
Client

Alto Design

Industry

Services

Technology

WordPress

Project type

Showcase website

Year

2024

Team
Profile pictureFrancis Chevalier
Francis Chevalier
Profile pictureLaurence Bradley
Laurence Bradley
Profile pictureNoémie Garcia
Noémie Garcia
Profile pictureThierry Lemaître
Thierry Lemaître
Profile pictureVincent Demers
Vincent Demers
Profile pictureAlona Golubyeva
Alona Golubyeva
Profile pictureJean-François Sauriol
Jean-François Sauriol
Alto Design is an internationally recognized product design firm based in Montreal, founded in 1986 by industrial designer Mario Gagnon. See website
A website page shows two article previews: the first includes images of a beige rotary phone and a white modern device; the second features a man presenting to an audience. French text headlines each article.

Mandate

Redesign the Alto Design website.

Objectifs

  • Clarify Alto Design’s service offering and expertise
  • Facilitate candidate recruitment
  • Create a product catalog that reflects the quality of Alto’s work
  • Translate Alto’s established reputation into the digital space
  • Expand client base with new acquisitions
Two people stand in a modern office, looking at graphs and charts posted on a glass wall. One person points to the papers while the other observes, both engaged in discussion.
A person with long hair sits at a desk, using a stylus to draw a detailed boat design on a large digital touchscreen tablet in a modern, open workspace.

Structuring expertise, simplifying navigation

One of the major challenges of this project was to clarify and better structure Alto Design’s service offering so it could be understood at a glance by diverse audiences. Upon landing on the site, an immersive animation draws users into the Alto Design universe, showcasing the wide range of projects delivered over the years.

We rethought the presentation of Alto’s process and expertise by grouping them into clear, distinct categories, each illustrated with concrete projects and tailored content. The tone and language were also simplified to reflect the company’s expertise while remaining accessible to both existing and potential clients. The result is a content architecture that makes it easy to navigate Alto’s world and quickly grasp the added value of its know-how.

Four overlapping website sections display text, a group photo of four men talking indoors, and an exterior shot of a renovated industrial building with large windows and greenery.

An elegant and immersive digital showcase

The previous website did not highlight the quality and diversity of Alto Design’s projects. To address this, we developed an online catalog that serves as a true digital showcase.

Each project is presented with carefully selected visuals and detailed descriptions that highlight both the creative process and the results achieved. The catalog’s clean and elegant design allows the products to take center stage, while intuitive navigation paths ensure a smooth user experience. More than just an aesthetic gallery, this tool acts as tangible proof of Alto’s level of excellence and a powerful lever to attract new clients.

A digital presence aligned with the brand

Already well-respected in its industry, Alto Design enjoyed a solid reputation that needed to be effectively translated into the digital space. We worked with their new, cohesive and contemporary visual identity to reflect the brand’s credibility while giving it a refreshed digital dimension.

The site also highlights the company’s awards and recognitions, further reinforcing its credibility and reach. Finally, SEO optimization and content strategy helped broaden the brand’s visibility to a wider audience, positioning Alto Design as a reference not only within its established network but also in new markets.

 

Visit the site
www.alto-design.com

Contact

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