Melka Conseil
Melka Conseil
Services
WordPress
Artistic direction
2026
MandatE
Modernize Melka Conseil’s brand identity and design a complete website that accurately reflects its premium positioning, while making digital a genuine driver of credibility and lead generation.
ObjectiVES
- Modernize the brand identity with a new logo, color palette, typography, and brand guidelines.
- Generate qualified leads among C-suite executives, investment funds, and institutional clients.
- Clearly communicate Melka’s service offering and unique value proposition.
- Strengthen the firm’s credibility through key statistics, testimonials, and case studies.
- Attract potential candidates through a dedicated careers section.
A Reimagined Brand Identity
The first phase of the project was to modernize the brand identity. The first phase of the project was to modernize the brand identity. We carried out a comprehensive modernization effort: new logo, color palette, typography, and visual universe, all documented in a brand guidelines deliverable handed off to the client. The goal was to ensure flawless consistency across every touchpoint, from the website to presentation documents.
Blue, the firm’s signature color, was refined to better embody the rigor, trust, and professionalism expected by a C-suite clientele. The “M” lettermark evolved into a graphic element in its own right, repurposed as a decorative motif throughout the pages to reinforce brand recognition.
From a One-Pager to a Full Website
Melka’s previous website was a bilingual functional one-pager, but insufficient to reflect the true breadth of the firm’s offering and the depth of its expertise. The ambition was clear: build a digital presence worthy of the work being done.
We designed a complete information architecture around the firm’s core strategic sections: Services (with a dedicated page for each of the five services), Case Studies, About, Careers, and Contact. This new structure allows decision-makers to quickly identify with their situation, understand the offering in detail, and take action at the right moment.
A Website That Builds Trust at First Glance
Melka works with executives who are accustomed to quickly assessing the credibility of their partners. The website therefore had to convey that trust without delay.
We structured each page around concrete proof points: key statistics highlighted visually, detailed case studies illustrating the real-world impact of past mandates, client testimonials, and a team section that humanizes the firm with full profiles and LinkedIn links. The contact form was designed to qualify incoming inquiries rather than simply capture them. Quality over quantity was the guiding principle.
Conversion Touchpoints at Every Stage of the Journey
One of the key mandates was to turn the website into a lead generation engine.One of the key mandates was to turn the website into a lead generation engine. We therefore multiplied strategic contact opportunities throughout: recurring calls to action at the end of every major section, mid-page conversion banners, and a pre-qualification form on the Contact page. No matter where a visitor is on the site, they are never far from a clear invitation to reach out.
The Contact page itself was designed to accommodate multiple prospect profiles, with a structured form that collects the essential information needed to effectively qualify each inquiry from the moment it is received.
